Although condemned by WHO as a violation of human rights, virginity testing is still performed in Romania among examinations conducted in legal-forensic facilities. This type of exam can still be performed at the request of parents who want to test their daughters, in exchange of a small fee. In 2019, these tests accounted for 2% of all examinations carried out by the National Forensic Institute, which means around 1.000 tests annually.
As high-schoolers across Romania prepared to begin the Baccalaureate exam, a national evaluation that began on Monday, 6th June, we thought of raising awareness on the existence of another abusive exam that some teenagers still have to pass nowadays: the virginity exam, also called the “two-finger” test. So we launched #UnExaminable, a campaign focused on an emotional video, which draws a parallel between the baccalaureate exam and virginity exams, in order to outlaw them.
PROJECT: VIF Network - #UnExaminable
AGENCY: DDB Romania
PUBLISHED: June 2022
TEAM: CD: Roxana Nita // CW: Alexandru Iliescu // AD: Ana Tanasa
AWARDS: Silver Lion - Social & Influencers @Cannes Lions; Bronze Lion - PR @Cannes Lions; 4 Shortlists Cannes - Film, PR, Health @Cannes Lions; Gold- Seasonal Marketing @ Effie Awards; Bronze - Positive Change @Effie Awards; Wood Pencil - Impact @ D&AD; Bronze Pencil: Film @One Show; Glass: The Award for Change - Eurobest; Gold - Healthcare @LIA Awards; Silver - Brand Content @Cresta Awards; Shortlist - Healthcare @Cresta Awards; Gold - Social Good Campaigns @Webstock; 3 Shortlists @MAD Stars
Campaign film
Results so far
In the first day alone, on 6th of June, all major media outlets picked up the story and featured articles on the subject. #UnExaminable was featured on all important Romanian TV channels: Prima TV, PRO TV, EuroNews, B1 TV, Antena 3, Antena 1 and DIGI TV. The media exposure was free and we reached a total audience of almost 18 million viewers. The petition gathered over 20.000 signatures in the first two days alone and after one week increased to 35.000 with almost no paid promo. Over 35 Romanian influencers joined the cause and shared our petition.
Most importantly: just 5 days after the launch, Mina Minovici Institute of Legal Medicine (INML) was the first and largest unit to no longer issue virginity certificates on request. The decision was taken after civil society reacted to our campaign and raised the alarm about these tests. The Minister of Family applauded this decision and encouraged other medical units to follow through. The petition has been submitted to the authorities and we hope they will eliminate the tests from all the remaining units.
The whole project was created 100% pro-bono and we managed to bring on board some notorious names from within the film industry in Romania. The short film was directed by Iulia Rugina, a multi-awarded director who most recently co-directed the first Romanian series on HBO. The main role was played by uprising young actress Voica Oltean, the music was composed by Mihai Dobre, a veteran in Romanian music and the photographer of the project was Adi Bulboaca, another important name in the art industry. The campaign also got picked up in pop-culture contexts such as generating a whole debate on Reddit, getting a satiric nod in Times New Roman (Romania’s equivalent of The Onion) and an illustrator even draw an unofficial poster for the movie.
