PROJECT: ANAIS - #IsolateViolence
AGENCY: Cheil Romania
PUBLISHED: March 2020
TEAM: ECD: Mihai Gongu // GCD: Roxana Nita // AD: Victor Trifan // CW: Robert Ghita, Alexandru Iliescu // 3D Artist: Marijus Pudar
AWARDS:
Bronze @ ACT Tributes, 3x Finalist - Prints @ AD Stars; Silver - Brand Built Communities @Internetics; Bronze - Best Creative Idea @ Webstock, No.1 in AdForum's Top 5; Top 6 on Bestads; featured in Editor's Picks in AdsoftheWorld
Continuing to support the work of ANAIS, we launched a new anti-domestic violence campaign that warns of the dangerous escalation of abuse that the Covid-19 lockdown has incited.
Three heartbreaking new films and three new print executions all carry the hashtag #IsolateViolence and urge people to call the emergency services if they hear anything suspicious. A dedicated website, www.izoleazaviolenta.ro has also been set up.
The films take the statistics and graphics that have become familiar on the news in relation to the coronavirus epidemic, and provide an alternative version that highlight the increase in domestic abuse that inevitably occurs in parallel with the spread of Covid-19 and enforced social isolation.
Case study
The visuals
ANAIS- Domestic Violence Virus Cell
