PROJECT: First Bank - First To Make A Difference
AGENCY: Cheil Romania
PUBLISHED: July 2020
TEAM: ECD: Mihai Gongu // GCD: Roxana Nita // CW: Alexandru Iliescu // AD: Ana Tanasa
AWARDS:
Bronze - Financial Services @ Effie Awards
First Bank launched the #FirstToMakeADifference manifesto spot, starring the well-known Romanian actor Paul Ipate who presents a series of inventions, from automobile to burgers and from jeans to cinematography, that have were embraced by America and taken to the next level by Americans.
