PPC Energy -

In a category where many brands take on different expert roles and advise people on how to use energy, we felt that people didn't need yet another such approach. They just want to know that their energy supplier supports them in any endeavor and activity, however atypical it may seem. So we built a playful campaign that puts the new PPC in the role of an observer who doesn't wonder what you're doing with the energy they provide, illustrating both the variety of PPC's range of products and services focused on sustainable energy and the diversity of human nature.