PROJECT: Teatrul Interior
AGENCY: Freelance (concept, illustration, art direction)
PUBLISHED: May 2019
Teatrul Interior (Internal Theatre) is an educational program that promotes an innovative way of therapy, one which combines classic therapy with performative arts. The program is mainly aimed towards teenagers.
The whole identity was built around the idea is through therapy you sort of deconstruct parts of yourself and you arrange them in different ways. This was illustrated in the logo, which deconstructs in various geometric symbols.
Visual Language
Each of the 3 methods of therapy (choreography, drama performance and dramatic arts) used by Teatrul Interior was therefore assigned a certain group of symbols and a certain color.
Promo materials
A series of posters and promo materials featuring the main 3 methods of therapy (choreography, drama performance and dramatic arts) used within Teatrul Interior.
Key Visuals
A series of key visuals featuring were developed using an illustration which showcased the 3 types of therapy and their visual symbols.
