McDonald’s releases the pressure of stiff job applications and resumes by inviting youngsters to apply for a job, where the only experience that truly matters is their life experience.
In collaboration with Rares, a young uprising Romanian artist loved by Gen Z, we created from scratch a hit soundtrack that calls out for people who already have the skillset we need just by being themselves and living their life.
PROJECT: McDonald’s - Looking for experiences, not experience
AGENCY: DDB Romania
PUBLISHED: March 2023
TEAM: CD: Roxana Nita // AD: Teodor Minea // CW: Alexandra Jitarel
AWARDS: Gold - Restaurants @Internetics; 2 Golds & 3 Silvers,
including Best Recruitment Campaign @ Employer Branding Campaign