PROJECT: First Bank - Scare your Bank
AGENCY: Cheil Romania
PUBLISHED: October 2020
TEAM: ECD: Mihai Gongu // GCD: Roxana Nita // CW: Alexandru Iliescu // AD: Ana Tanasa
AWARDS:
Finalist - Seasonal Marketing @ Effie Awards
First Bank, the leading American-owned bank in Romania offers an innovative loan available entirely via video call. To highlight the fact that The Loan from Anywhere can be accessed from literally any location, we invited the customers of competing banks to apply for our loan in front of their actual banks. Or from in front of the website of their own bank, for those who wanted to stay inside. To help our trick, we treated them with a horrifyingly low interest of just 6.66%