Romania’s employment market lacks trust in young people.
So, McDonald’s Romania decided that is time to change that, by reversing the stereotypes that one has about GenZ to prove them the opposite.
We partnered up with two of the most popular young artists in the country, Bruja and Vlad Flueraru, and launched spoken poetry videos that reminded people of the #SomethingGood that McDonald has to offer.
PROJECT: McDonald’s - Something Good In The New Generation
AGENCY: DDB Romania
PUBLISHED: May 2022
TEAM: CD: Roxana Nita // CW: Alexandru Iliescu // AD: Ana Tanasa
AWARDS: Bronze - Corporate Reputation @ Effie Romania; Best Employer Video & Best Employer Branding targeting Gen Z @ Employer Branding Awards