PROJECT: Coca Cola - Holidays are Coming Back Again
AGENCY: MRM//McCann
PUBLISHED: March 2018
TEAM: ECD: Ioana Filip // AD: Roxana Nita // CW: Mihai Vasile
AWARDS:
Silver - Brand PR - @ Romanian PR Awards; Special Projects; 3rd place @ Webstock, Silver - Social Media Viral Non Video @ Internetics, Top ADC Special Mention @ TV Category
In March 2018, Romania was under heavy snow, despite the official coming of spring.
So to lighten up people’s mood, we posted on Coca Cola’s FB page one their famous winter commercial with the caption “Holidays are Coming Back Again”. This stirred up a lot of reactions and the winter commercial ended up being broadcasted on TV right in the middle of spring.
