PROJECT: Samsung - Next Top Idol
AGENCY: Cheil Romania
PUBLISHED: July 2020
TEAM: GCD: Roxana Nita // CW: Robert Ghita // AD: Catalin Anco
AWARDS:
Silver - Engaged Communities @ Effie Awards
As Samsung partnered with Korean pop sensation BTS to launch a new version of the Galaxy S20, we engaged the enthusiastic K-POP fandom in Romania, while observing social distancing, with an online competition challenging fans to enter the ultimate dance-off and help us find The Next Top Idol.
To pick the winner, we forgot about obsolete counting of likes, and turned to IG Polls. Samsung fans turned up each day to Instagram to decide which dancers leave the show and which stay on for the final round.
