PROJECT: Samsung - S10 Wallpaper Inventors
AGENCY: Cheil Romania
PUBLISHED: March 2019
TEAM: GCD: Roxana Nita // CW: Robert Ghita // AD: Victor Trifan
AWARDS:
Finalist - Social & Influencers @ AD Stars
In March 2019, Samsung launched one of the most anticipated phones of the year - the Galaxy S10. It came loaded with bleeding-edge features and an innovative punch-hole camera which caused a lot of controversy. The unconventional position of the frontal camera made room for some trolling as critics came up with tutorials on how to best hide it.
Our answer was to fully embrace the controversy, the #DoWhatYouCant style. We launched SAMSUNG S10 Wallpaper Inventors, an unconventional user generated content challenge inviting our fans to unleash their creativity and turn the odd camera placement into their own personal statement.
